Senior Manager, SEO/AEO

As our next Senior Manager, SEO/AEO, you’ll be a critical driver in defining ActiveCampaign’s future of organic growth, pioneering our strategy across traditional search and AI-based search. This means getting hands-on to execute strategic projects, integrating AI and new technologies, and reporting on performance across traditional search and AEO. Your mission is to increase ActiveCampaign’s overall traffic, free trials, conversions, and new business from LLMs and organic search.

Requirements

• 8+ years of a proven track record driving growth through organic channels, including 5+ years building, scaling, and operationalizing SEO as a critical revenue channel.
• Experience with technical and international SEO.
• Experience with CMS migration, page consolidation/redirects, and on-page performance.
• Proficiency with tools like Google Search Console, Adobe Analytics, SEMrush, Ahrefs, and Looker, and demonstrated experience integrating AI tools like Profound, Peec, and AirOps.
• Strong reporting and data storytelling skills: You’re capable of translating complex SEO/AEO performance data into clear, actionable business narratives that drive business decision-making.
• Analytical mindset: Rather than just read off traffic numbers, you consistently provide analysis that highlights the potential business impact (whether it’s related to performance, emerging trends, and opportunities in search).

Benefits

• Comprehensive Health & Wellness
• Growth & Development
• Generous Paid Time Off
• Total Rewards
• Collaborative Culture