Creative Director
Acuity InsuranceWisconsin, United States
Posted December 18, 2025
Full Time
About the Company
Acuity Insurance, headquartered in Sheboygan, Wisconsin, is a leading regional property and casualty carrier operating in 32 states. The company protects more than 125,000 businesses, 300,000 commercial vehicles, and 500,000 homes and vehicles, writing over $3 billion in premium through a network of 30,000+ independent agents. With an A+ rating from A.M. Best and Standard & Poor’s and a 96 % positive claim experience, Acuity’s financial strength and commitment to service excellence set it apart in the industry. Recognized as a top employer by Forbes and Glassdoor, Acuity offers a collaborative culture for its 1,700+ employees, fostering innovation in insurance solutions.
Job Description
Acuity is seeking a Creative Director to formalize and enhance our brand identity, ensuring a consistent and compelling visual and verbal expression that reflects our values, builds trust, and drives engagement.
Requirements
- Exemplify Acuity’s Common Purpose, Mission, and Values
- Evolve and formalize Acuity’s brand identity
- Lead the creation and governance of brand guidelines
- Partner with senior leadership to translate business objectives into clear creative strategies
- Direct the conceptual and visual development of campaigns, content, and experiences
- Oversee creative production for digital, print, video, and experiential initiatives
- Lead, mentor, and inspire a growing team of designers, writers, and creative partners
- Collaborate with cross-functional teams
- Ensure the customer experience reflects a unified brand
- Stay ahead of creative and industry trends
- Evaluate creative performance and audience feedback
- Manage external creative agencies and vendors
