Head of Digital Marketing & E-Commerce with AI Expertise
ADI GroupHat Yai, Thailand
Posted January 6, 2026
Full Time
About the Company
ADI Group, founded in 1999 and headquartered in Chandigarh, delivers integrated solutions across IT, KPO, contract research, medical animation, and life‑science software. Its portfolio includes ADI BackOffice (KPO), DynaWEB (IT services), ADI CRO (clinical research), Adific Studio (animation), ADI Preventives (nutrition research), ADI Biosolution (biological software), and ADI Outsourcing Inc. (US consulting). The company distinguishes itself with a decade‑long commitment to quality, adherence to international standards, and a global client base that values reliable, end‑to‑end services. With a culture of continuous growth and a focus on data‑driven, medically relevant solutions, ADI Group positions itself as a trusted partner for organizations seeking innovative, cross‑sector expertise.
Job Description
Develop and implement a comprehensive digital marketing strategy to drive traffic, engage customers, and increase online sales, leveraging AI technologies to optimize marketing efforts and improve customer experience.
Requirements
- Develop and execute a comprehensive digital marketing strategy aligned with the company's overall goals and objectives.
- Stay abreast of industry trends, emerging technologies, and best practices to keep the company at the forefront of digital marketing innovation.
- Utilize AI tools and analytics to optimize marketing campaigns, personalize customer interactions, and predict future trends.
- Analyze and report on key performance metrics, providing actionable insights to improve campaign effectiveness and ROI.
- Drive e-commerce sales through effective site management, user experience optimization, and conversion rate improvements.
- Collaborate with the IT and product teams to ensure the website is functional, user-friendly, and aligned with the latest digital trends.
- Implement AI-driven solutions for product recommendations, dynamic pricing, and inventory management to enhance the customer journey and operational efficiency.
- Leverage AI to develop personalized marketing strategies that enhance customer engagement and loyalty.
- Monitor customer feedback and online reviews to identify areas for improvement and drive customer satisfaction.
- Develop and manage the digital marketing budget, ensuring cost-effective allocation of resources to maximize impact.
- Evaluate and negotiate with external vendors and partners to ensure high-quality services and tools.