Director Performance Marketing
adidasShanghai, Shanghai, China
Posted January 29, 2026
Full Time
About the Company
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
Job Description
As Director Performance Marketing, you will be responsible for driving profitable growth across our key e-commerce platforms in China. You will develop and execute the overarching performance marketing strategy, managing all paid media efforts to maximize ROI and achieve customer acquisition, engagement, and revenue targets.
Requirements
- Develop and own the integrated performance marketing strategy for Tmall, JD.com, and WeChat E-commerce
- Provide traffic forecast and planning across paid and organic sources
- Stay at the forefront of industry trends, platform algorithm updates, and emerging technologies in the Chinese digital landscape
- Implement robust test-and-learn frameworks for creative assets, audience segmentation, and bidding strategies
- Utilize analytics tools to track, measure, and analyze performance against KPIs beyond ROI
- Lead, mentor, and develop a high-performing team of performance marketing professionals
- Collaborate closely with cross-functional teams including platform commercial leaders and broader digital related functions
Benefits
- Paid Time Off
- Health Insurance
- 401k Matching