Manager Retail Activation Brand Activation, Brand adidas

Be the best global brand, most locally relevant. Own and steer the execution of the Global Brand consistent icon strategy through the own retail channels with a consumer-first mindset.

Requirements

• Implement retail specific marketing activations
• Develop and implement store opening related activation work
• Develop window/launch zone plan and execute for Football and Running category
• Share consumer and channel relevant input for country/cluster specific needs
• Partner with the membership team to plan and implement membership activities
• Develop and execute seasonal implementation plan of the Global Brand Activation strategy
• Ensure to align with the marketing/retail calendar with the relatable local & global counterpart
• Manage the marketing budget attentively for both the forecast and monitoring actuals
• Establish a high-performance culture and drive employee engagement

Benefits

• Competitive salary
• Benefits package