Assistant Manager, Marketing
AirAsiaKuala Lumpur, Kuala Lumpur, Malaysia
Posted April 16, 2026
Full Time
About the Company
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone. We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping. If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us.
Job Description
Lead the development and execution of local marketing and market development initiatives to drive demand, strengthen brand presence, and achieve business objectives.
Requirements
- Lead the end-to-end execution of marketing campaigns
- Monitor and analyse campaign performance
- Work closely with PR, Digital, Brand, and other stakeholders
- Identify and leverage innovative marketing channels
- Champion AirAsia's brand positioning
- Oversee and contribute to campaign content development
- Build and maintain strong relationships with agencies and partners
- Support market development initiatives
- Provide guidance to junior team members
