Marketing Specialist

Become a part of Thailand’s no.1 Digital Service Provider, develop and refine customer segmentation strategies, collaborate with marketing, sales, and product teams, and manage segmentation team.

Requirements

• Develop, oversee, and continuously refine customer segmentation frameworks and models
• Analyze customer data to identify meaningful segments based on behavior, demographics, and needs
• Lead data collection, analysis, and interpretation efforts
• Manage segmentation team and coordinate cross-functional efforts