Growth Marketing Director (Retention Focus)

We’re looking for a Growth Marketing Director to play a pivotal role in Alex and Ani’s full-funnel growth strategy, with a strong emphasis on retention and lifecycle marketing. This role will help own the end-to-end customer journey — from first touch point through long-term loyalty — while partnering closely with broader teams to drive efficient, scalable growth.

Requirements

• 6–8+ years of experience in growth marketing, lifecycle marketing, or CRM-focused roles, ideally within DTC or eCommerce
• Deep experience within a large catalog eCommerce brand (accessories, jewelry, or fashion a strong plus)
• Proven track record of owning and scaling multi-channel retention programs that drive measurable revenue impact
• Strong expertise in marketing analytics, including attribution, cohort analysis, LTV modeling, and performance forecasting
• Demonstrated success building and executing experimentation frameworks, including A/B testing, CRO, and funnel diagnostics
• Experience managing marketing budgets with an ROI-driven, analytical mindset
• Ability to translate data into clear insights, strategy, and action
• Experience partnering with senior leadership to shape growth strategy and business objectives
• Strong cross-functional collaborator with the ability to influence across teams and levels
• Deep familiarity with leading CRM platforms such as Klaviyo, alongside experience leveraging analytics and business intelligence tools including Google Analytics, Looker, and similar reporting platforms to drive data-informed decision-making

Benefits

• Paid Time Off
• 401k Matching