Performance Marketing Specialist

Performance Marketing Specialist role at Alfa Laval, responsible for planning, executing, and optimizing paid media campaigns across search and social media, with a focus on driving qualified leads and measurable ROI. Collaborate with divisional marketing team to position the brand, raise awareness, generate leads, and build loyalty across the full customer lifecycle.

Requirements

• 7-10 years of hands-on experience managing B2B paid media campaigns
• Experience with ABM, retargeting strategies
• Proven track record of improving paid performance metrics and driving tangible pipeline results
• Analytical mindset with advanced Excel/Sheets skills and experience using data platforms (e.g., Adobe Analytics, PowerBI)
• Experience with ad testing, creative iteration, and messaging refinement
• Curiosity and a testing mindset for emerging ad platforms and demand-gen experiments

Benefits

• Competitive salary
• Opportunity to work on exciting projects with a global team
• Chance to develop skills and knowledge in performance marketing
• Diverse and inclusive work environment
• Sustainability and contributing back to the people and planet are motives behind everything we do