Customer Lifecycle Manager

Role Overview

The Customer Lifecycle Manager is a lifecycle marketing expert who builds smart, personalized customer journeys that drive retention, loyalty, and revenue. They lead, coach, and develop a team, create and manage automations & campaigns, and improve personalization across email, SMS, push, and other owned channels.

What You Will Do

Create and manage automations & campaigns, improve personalization, oversee marketing automation performance, oversee email design and messaging best practices, and build, optimize, and scale customer journeys in platforms like SFMC, Klaviyo or Braze.

Why It Might Be a Fit

The role requires experience leading, coaching, or managing a small team, 3+ years of experience in email and database marketing, and a proven track record in developing, implementing and analyzing automated customer journeys.

Requirements

• Experience leading, coaching, or managing a small team
• 3+ years of experience in email and database marketing
• Proven track record in developing, implementing and analyzing automated customer journeys
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills

Benefits

• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Professional Development: opportunity to attend conferences or workshops, fees, accommodation, travel, meals, and related materials or resources