Retention Marketing Manager

Role Overview

The Retention Marketing Manager will lead the lifecycle marketing engine across email, SMS, push notifications, segmentation, and automated customer journeys. They will be responsible for creating and managing campaigns, improving personalization, and using data to build comprehensive segmentation.

What You Will Do

The role will involve leading a team, creating and managing automations & campaigns, improving personalization, using data to build segmentation, and building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze.

Why It Might Be a Fit

The ideal candidate will have experience leading a team, 3+ years of experience in email and database marketing, and a proven track record in developing, implementing and analyzing automated customer journeys.

Requirements

• Experience leading, coaching, or managing a small team
• 3+ years of experience in email and database marketing or a related function
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints
• 3+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc.
• Familiarity with CRMs like Salesforce
• Direct response marketing experience
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills

Benefits

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: opportunity to attend conferences or workshops, fees, accommodation, travel, meals, and related materials or resources covered