Email Marketing Leader

Email Marketing Leader: Set it. Scale it. Keep them coming back. This job will give you ALL the feels: creating and managing lifecycle automations & campaigns, improving personalization, building comprehensive segmentation, and overseeing marketing automation performance. 3+ years experience in email and database marketing required.

Requirements

• 3+ years experience in email and database marketing or related function
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.
• 3+ years Experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with reward and subscription programs, loyalty communication flows and lead funnels.
• Data driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.
• Experience managing a small, cross functional team.
• Experience in health/supplement space an asset.

Benefits

• A generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly team lunches
• Casual dress code
• Incredible dog friendly, Yaletown office one block from SkyTrain
• Professional Development: You’ll get the opportunity to attend professional development conferences or workshops that will enhance your skills, expand your network, and drive your career forward with our support!