Content Marketing Specialist

The Content Marketing Specialist is a pivotal role in keeping Alliance Laundry Systems as a brand leader through the creation of fresh, compelling content and marketing copy.

Requirements

• Assist in growing and developing content creation across blogs, case studies, email marketing copy, web content, brochures, and other marketing pieces
• Brainstorm creative executions for marketing campaigns and promotions along with additional content pieces to support sales goals/initiatives
• Become a go-to resource with strong product knowledge to identify and execute marketing content needs
• Create calendars and content to support commercial brand blogs
• Assist with proofing marketing materials both in-house and those created by agency partners, and international counterparts to ensure accuracy and continuity of brand voice/message
• Owning creation and management of a video clip archive and drive creation of clips to support other written pieces of content
• Conduct audience, keyword, and competitor research to inform content topics and formats
• Managing content calendars
• Track and analyze content performance metrics
• A/B test headlines, CTAs, and formats to improve engagement and conversion rates