Digital Experience Manager

The Digital Experience Manager is responsible for the design, development, and optimization of high-converting websites, landing pages and key website sections.

Requirements

• Own the web roadmap and determine flow of work based on impact, effort, and business priorities.
• Lead end-to-end website design: discovery, IA, wireframes, prototypes, component library, and design system alignment; orchestrate UAT and launch.
• Manage and maintain site content, blogs, and digital assets; create high-performing product pages and campaign landing pages with clear CTAs.
• Drive conversion rate optimization (CRO) with A/B and multivariate testing, form optimization, and on-site search tuning.
• Implement on-page SEO/GEO best practices for all landing pages and website content, including meta descriptions, title tags, headers, and internal links.
• Conduct keyword research to identify high-value opportunities and strategically integrate keywords into content.
• Oversee on-page optimization, internal linking, and link-earning strategies.
• Track and improve organic goals: impressions, CTR, rankings, sessions, engagement, and conversions.
• Improve Core Web Vitals and page speed, image optimization, and code performance practices.
• Design and deploy real-time, privacy-first personalization that dynamically adapts page content and layouts to each visitor’s behavior, preferences, and context
• Manage international web needs; URL strategy, language-region mapping, translation workflows, and in-country review.
• Build dashboards, testing outcomes, and conversion paths.
• Coordinate with IT on running recurring audits for accessibility, compliance, and performance; track remediation to closure.

Benefits

• Health insurance
• Retirement plan
• Paid time off
• Life insurance
• Disability insurance