Director of Growth Marketing, Remote

The Director of Growth Marketing owns Alpha Lion's full growth engine, integrating paid media, creative, CRO, and influencer strategy into a single, high-performance system.

Requirements

• Own and scale Alpha Lion's paid media, creative process, CRO, and influencer strategy as one integrated growth system.
• Drive efficient customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC.
• Lead creative strategy and experimentation across ads, funnels, and offers to unlock step-change growth.
• Manage and allocate acquisition budgets with precision, consistently prioritizing the highest-ROI opportunities.
• Build and operate a disciplined testing roadmap that compounds performance over time.
• Partner closely with Brand, Data & Analytics, and E-commerce to ensure alignment between growth, creative, and measurement.
• Maintain daily visibility into performance, acting decisively when results deviate from plan.

Benefits

• Performance bonuses
• Growth incentives
• Benefits built to support health, wellness, and professional goals