Sr Manager, Merchandising Strategy

Join American Airlines as a Sr Manager, Merchandising Strategy, and lead the strategy, roadmap, and execution of American’s Ancillary portfolio, spanning products like Prepaid Bags, Instant Upgrades, Seats, and Inflight Entertainment.

Requirements

• Help set the vision, define the strategy, and own the roadmap for the Digital Ancillary Offers team
• Drive the creation of technology-forward, flexible digital assets that enable innovation and faster delivery cycles
• Define product objectives and key results (OKRs) and support the team in making data-driven decisions to achieve them
• Lead large, complex initiatives requiring close partnership with Revenue Management, Operations, Commercial, and Technology teams to innovate and transform the digital customer experience
• Develop strong product capabilities by coaching, empowering, and creating growth opportunities for Product Owners and Associate Product Managers
• Foster a culture of collaboration and continuous improvement by embedding delivery transformation principles into day-to-day ways of working
• Engage and empower the team to continuously prioritize the backlog, deliver measurable business outcomes, and champion delivery transformation that improves product quality, time to market, and team member satisfaction
• Promote a data-first mindset by ensuring experimentation, A/B testing, and analytics inform every product decision
• Engage customers, team members, and the broader organization to demonstrate ongoing product value, share success, and incorporate voice-of-customer insights to continuously improve the experience

Benefits

• Travel Perks
• Health Benefits
• Wellness Programs
• 401(k) Program
• Employee Assistance Program
• Pet Insurance
• Discounts on hotels, cars, cruises