Senior Social Media Strategist

The Senior Social Media Strategist is responsible for developing and executing social media strategy that advances ACS priorities, engagement, and visibility. This role leads platform strategy, content planning, and performance analysis while also participating directly in content execution, campaign deployment, and community engagement.

Requirements

• Develop and lead social media strategies aligned with ACS communications and marketing objectives
• Define platform-specific approaches, content calendars, and campaign plans
• Create, publish, and manage organic and paid social media content across platforms
• Develop and manage paid social campaigns, including audience targeting, budget allocation, bidding strategy, creative testing, and ongoing optimization
• Monitor performance metrics, engagement trends, and audience growth
• Use analytics and social listening tools to inform strategy adjustments and content optimization
• Engage with audiences, monitor conversations, and identify emerging issues or opportunities
• Partner with marketing, digital, editorial, and public information teams to align messaging
• Stay current with platform changes, trends, and best practices
• Supervise the Social Media Coordinator, including goal setting, performance management, and professional development

Benefits

• Vacation, personal, and sick hours
• 13 paid holidays per year
• Tuition Reimbursement
• Medical—comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance
• Domestic Partner Coverage