AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division.
Requirements
- Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation
- Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms.
- Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning.
- Support product launches with integrated campaigns and sales enablement tools.
- Establish strategic pricing best practices to drive profitable organic growth.
- Drive Voice of the Customer programs to inform product development and positioning.
- Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels.
- Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies.
- Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure.
- Ensure cohesive messaging and brand consistency across all digital channels.
- Lead marketing due diligence and post-merger integration for new acquisitions.
- Provide strategic input on whitespace opportunities and market adjacencies.
- Develop scalable marketing frameworks for newly acquired entities.
- Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions.
- Identify talent gaps and hiring needs; mentor and develop team members.
- Foster a culture of innovation, data-driven decision-making, and continuous improvement.
- Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands.
- Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders.
- Analyze competitor activities and market trends to identify growth avenues.
- Ensure marketing initiatives deliver measurable ROI and support growth.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
