Sr Specialist, Digital Media

Amsive is seeking a Sr Specialist, Digital Media to manage digital advertising campaigns for local service-based businesses. The ideal candidate will have 3-5 years of experience in managing digital advertising campaigns, with a focus on paid search, local services ads, programmatic, and social advertising.

Requirements

• Conducting and reviewing keyword, audience, & bid research and management
• Ensuring ads are targeted to the most relevant audiences/search queries/etc.
• Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
• Text ad copy writing and social ad creation; overseeing the development of display ads
• Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
• Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client
• Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge to team members
• Contributing proactively to corporate initiatives, process changes, and other duties as needed
• Doing what it takes to ensure targets are met or exceeded
• Leading client calls to discuss strategy and performance