Product Marketing Manager

We are creating an entirely new market - Application Risk Management - by reinventing the Secure Development Lifecycle for agile and cloud-native development. As a Product Marketing Manager, you will play a pivotal role in Apiiro’s marketing plans, from positioning and messaging to sales and partner enablement.

Requirements

• Develop and maintain positioning and messaging frameworks
• Research industry trends to proactively recommend messaging and content that will resonate with target audiences
• Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
• Analyze competitors and develop battle cards
• Understand the analyst landscape and helping to craft briefing materials and follow-up for them
• Lead product launches, from building the message to overseeing the development and rollout of new collateral
• Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
• Lead sales and partner enablement
• Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey