Brand Coordinator
Apparel GroupUnited Arab Emirates
Posted April 11, 2025
Full Time
About the Company
Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, operating over 2,300 stores across the GCC. The company offers a diverse range of brands including Nine West, Tommy Hilfiger, and ALDO, catering to millions of shoppers with its extensive product lineup. Known for its multicultural workforce and strategic growth, Apparel Group aims to become the top global retailer by continuously introducing world-class labels and expanding its F&B retail services.
Job Description
This Brand Coordinator role is responsible for developing and implementing the brand's strategy to maximize sales and profit. This includes marketing activities like ATL and BTL execution, media planning, maintaining brand assets, and supporting brand managers with logistics during promotional events. The coordinator will also manage marketing budgets and collaborate with line managers and brand managers.
Requirements
- Interface and execute marketing and promotional activities between principals and brand managers.
- Oversee brand promotional activities, including ATL and BTL.
- Maintain a media budget and assist brand managers with logistics.
- Maintain brand assets, including media collateral.