Social Media Specialist Grand Rapids MI

We are seeking a Social Media Specialist to join our Marketing team in Grand Rapids, MI. The ideal candidate will have experience managing social media channels, creating graphics and video content, and collaborating with cross-functional teams. The role will involve leading our day-to-day social media presence, creating engaging content, and driving audience engagement.

Requirements

• Maintain and manage a blog and social media content calendar
• Help plan and execute campaign-based social media initiatives
• Identify opportunities to highlight Applied Innovation's culture and success stories
• Ensure social media efforts align with broader marketing campaigns and brand messaging
• Develop short-form video content and graphics
• Utilize tools such as Adobe Express and Canva
• Track social media performance metrics and generate reports
• Monitor comments and messages to foster positive interactions
• Assist with tactical website & digital management
• Aid with the tactical rollout of email marketing campaigns

Benefits

• Medical, dental, and life insurance
• Short-term disability
• Paid vacation and holidays
• 401(k) retirement plan with company match program
• Onsite fitness center