Marketing Manager

Aristocrat is seeking a Marketing Manager to join their team and spearhead digital marketing campaigns for the Michigan Lottery's iLottery program. The role requires 7+ years of experience in digital marketing and 3+ years of leadership experience. The position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in digital marketing, campaign management, or customer experience optimization
• 3+ years of leadership experience in guiding cross-functional marketing teams
• Strong analytical skills with the ability to measure and interpret campaign performance
• Excellent communication, teamwork, and leadership skills
• Experience managing budgets and advertising spend across multiple channels
• Familiarity with A/B testing, segmentation approaches, and tactics for optimizing campaigns
• Familiarity with analytics platforms such as Google Analytics, Power BI, AppsFlyer, and Outflink
• Ability to work independently and remotely while maintaining positive relationships with teams
• Proactive in staying current with digital marketing trends and evolving procedures

Benefits

• Comprehensive benefits package
• Health, dental, and vision insurance
• Paid time off
• 401(k) plan with employer matching