Marketing Automation Expert (m/f/d)

We are a leading company in orthopedics, arthroscopy, and sports medicine, and we are looking for a Marketing Automation Expert to design, plan, and implement complex marketing automation and lead management projects.

Requirements

• Design, plan, and implement complex marketing automation and lead management projects
• Develop and execute marketing automation campaigns, particularly in the field of email marketing (EMEA region)
• Build and maintain relationships with internal stakeholders in EMEA and internationally
• Develop, set up, and test automated customer journeys
• Monitor and optimize all relevant digital marketing activities with a focus on lead management
• Create reports, data analyses, and performance evaluations in dashboards
• Further develop and maintain contact data in Microsoft Dynamics 365 Customer Insights
• Take responsibility for internal consulting as well as managing external service providers
• Conduct training sessions on marketing automation for users and subsidiaries (EMEA)
• Implement and optimize lead scoring and lead nurturing strategies
• Develop and implement personalization and dynamic content concepts for email templates
• Support the CRM data modeling process
• Monitor and analyze trends in marketing automation and lead management

Benefits

• Motivating and appreciative work environment