Articulate is seeking a Sr Brand Designer II to shape our brand's visual identity and lead the development of large-scale campaigns, web experiences, and scalable brand systems.
Requirements
- Drive the development and evolution of our brand identity across campaigns, web journeys, and high-visibility brand moments, ensuring consistency and alignment across all touchpoints.
- Lead art direction for integrated campaigns and web experiences, ensuring brand expression translates effectively across acquisition surfaces, landing pages, and product-adjacent storytelling.
- Develop visually compelling designs that engage and resonate with audiences, applying design principles and aesthetics to create meaningful narratives.
- Guide creative approaches that can scale across teams, vendors, and collaborators, ensuring systems-level design thinking translates into high-quality execution.
- Own the execution of major campaign and web experience projects, including art direction, asset development, and optimization of high-impact acquisition surfaces.
- Ensure design consistency and high fidelity across brand guidelines, toolkits, and cross-medium assets.
- Influence, guide, and oversee specialty designers, external vendor partners, or other collaborators as necessary to complete and execute projects to the highest caliber.
- Independently scope, prioritize, and manage complex design projects while coordinating with stakeholders to ensure on-time delivery and creative excellence.
- Effectively manage cross-functional stakeholders by presenting work with clarity and confidence, guiding teams through creative rationale to enable informed, strategic decision-making and ensure alignment on high-impact brand outcomes.
- Collaborate effectively with marketing, messaging, product, development leads, and other design talent to ensure that your proposed designs are consistent, strategically sound, and providing optimal impact.
- Act as creative thought partner to cross-functional partners, articulating design rationale and championing best practices that contribute to the overall brand and product experience.
- Partner closely with development teams to problem-solve in real time, ensuring creative intent is preserved through implementation.
- Proactively lead design processes to shape design approaches to ensure efficiency and foster collaboration across teams.
- Serve as a mentor to other designers, offering constructive feedback and sharing knowledge to help them excel and contribute to the brand experience.
- Promote a culture of openness, feedback, and inclusivity while evolving the brand design system and visual language at scale.
- Act as a bridge between internal design peers and external collaborators, modeling best practices in communication, quality control, and feedback.
Benefits