As a Product Marketing Manager, you will own the end-to-end product marketing strategy for Asana's most strategic technology integrations and ecosystem partnerships. You'll shape how we bring these partnerships to market, from defining messaging and positioning to driving launches, sales enablement, and ongoing go-to-market strategy.
Requirements
- 8–12 years of experience in product marketing, partnership marketing, or a related GTM role within a B2B tech environment
- Proven experience owning full-stack PMM responsibilities: messaging & positioning, launches, GTM strategy, and sales enablement
- Experience marketing technology integrations, platform ecosystems, or AI-powered products
- Strong cross-functional leadership skills and experience partnering closely with Product teams
- Ability to translate technical capabilities into compelling business value narratives
- Exceptional written and verbal communication skills for a range of audiences, from executives to field teams
- Strong project management skills with the ability to drive multiple launches concurrently
- Analytical mindset with experience using data and customer insights to inform strategy
- Curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them for enhanced productivity and decision-making
- Bachelor’s degree in Marketing, Business, or related field; MBA is a plus
Benefits
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences