Sr. Marketing Specialist

This tech company, established in 2004, is seeking a Digital Marketing Specialist to contribute to online marketing efforts on leading internet websites. The role involves creating promotional strategies, managing display advertising, and analyzing traffic sources to drive revenue. The company prioritizes safe user experiences and a collaborative work environment.

Requirements

• Create promotional strategies to meet Product sales targets/KPIs
• Execute display advertising tactics, including keyword research and expansion
• Analyze traffic sources and metrics to create test cases for revenue generation
• Establish a continuous improvement process for our brand/campaigns
• Design, direct, and monitor solutions to acquire and retain users
• Report daily or monthly metrics & overall Sales
• Monitor changes and benchmarking against online competitors