Loyalty & Retention Marketing Specialist
BackroadsBerkeley, California, United States
Posted April 14, 2026
95000 - 115000 USD
Full Time
About the Company
At Backroads we’re passionate about connecting our guests with so many of the most beautiful places in the world.
Job Description
We’re looking for a creative marketer who loves turning great experiences into lasting relationships. The successful candidate will draw on experience in retention, develop and manage programs that deepen guest engagement, increase repeat bookings, and grow our global community of Backroads travelers.
Requirements
- 4+ years of experience in B2C or consumer loyalty marketing, CRM, and brand community
- Excellent communicator with a track record of cross-functional collaboration.
- Strong project management and organizational skills; capable of owning programs from ideation to execution.
Benefits
- Comprehensive medical, dental, and vision insurance
- 401(k) with company match, flex plan, and parental leave
- Generous paid time off, 8 paid holidays, and additional time off to go on Backroads trips!
- Complimentary trips and trip discounts for employees, and trip discounts for employees’ friends and family!
- Outdoor industry discounts and deals
- Alternative commuter incentives for biking, walking, carpooling, or using public transportation to get to work
- Wellness programs and regular lunchtime bike rides and yoga
