Product Marketing Manager
BatonUnited States
Posted April 17, 2026
Full Time
About the Company
Baton is Ryder's in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics.
Job Description
Baton is looking for a Product Marketing Manager to own positioning, messaging, and narrative for RyderShare. The role will shape how the company articulates product value to the market, support launches and revenue enablement, and ensure cohesive product storytelling.
Requirements
- Own RyderShare positioning framework and messaging pillars
- Define competitive positioning and differentiation
- Partner with Product to influence roadmap narrative
- Translate features into customer-friendly narratives
- Support launches and releases
- Create sales enablement assets
- Deliver training sessions and onboarding content
- Write and maintain help center articles and FAQs
