Marketing- Senior Product Manager

BD is seeking a Senior Product Manager to lead the global strategic and tactical leadership of a key market segment in the Peripheral Arterial Disease (PAD) team. The role will involve developing and implementing marketing plans, working closely with R&D, and leading the translation of market needs to design features.

Requirements

• Develop and implement strategic and tactical marketing plans.
• Define markets, determine market needs, and devise selling techniques.
• Work closely with R&D for the timely development and release of product line extensions, product platforms, and enabling new product technologies.
• Identify new markets and portfolio expansion and optimization through various methodologies.
• Develop, implement, and manage market segment budget and expense.
• Create new product release plan and documents.
• Complete market research to analyze/define trends in market share, competitive dynamics, customer buying patterns, new product introductions, pricing, trends, etc.
• Determine product prices that support product line profitability.
• Evaluate product line expansion/pruning based on sales and profitability and implement appropriate change orders and field communications.
• Create promotional materials, marketing programs, and sales tools.
• Develop annual product sales forecast based on procedure strategies, adoption rates, delivery alternatives, and corporate objectives.
• Support field sales organization on highly technical product inquiries.
• Lead directly or indirectly other marketing personnel to achieve product line goals and objectives

Benefits

• 401k Matching
• Retirement Plan
• Generous Paid Time Off
• Four Day Work Week