Demand Generation Lead role at Ben, a benefits platform company, requiring experience in B2B growth and demand gen, paid channels, ABM, and AI-enabled marketing operations. The role involves owning the growth marketing strategy, managing paid performance, and building an AI-powered growth operation.
Requirements
- Proven growth and demand gen experience in a B2B business with an enterprise sales motion
- Track record of running and optimising paid channels at scale across Google and LinkedIn
- Experience managing an external ad agency
- Strong ABM experience and ability to work as a high-performing IC
- Deep comfort with data and analytics and proficiency in HubSpot
Benefits
- Competitive base salary + equity
- £100 monthly personal Ben Balance
- Weekly lunch provided in office
- 28 days of holidays a year plus bank holidays
- Day off for your birthday
- Work-from-anywhere scheme
- Enhanced parental leave and workplace nursery scheme
- Comprehensive Private Medical Insurance
- Funded Life Assurance cover
- Comprehensive and tailored mental health support and professional coaching