Director, Paid Media

Bentley Systems is seeking a Director of Paid Media & Performance Marketing to lead a global paid media function and drive significant pipeline and revenue growth.

Requirements

• 10+ years of experience in paid media, performance marketing, or digital growth, with 5–8+ years in leadership roles
• Proven track record managing large scale global media budgets across platforms
• Deep expertise in B2B and/or SaaS marketing, with experience navigating long sales cycles and high-value pipeline generation
• Experience managing direct to customer performance marketing with high volume transactional sales through digital
• Strong command of advanced attribution models, audience strategy, bid optimization, and experimentation frameworks
• Demonstrated ability to communicate complex strategies and performance insights to executive leadership
• Experience working with analytics and visualization tools such as Looker, Power BI, GA4, Adobe Analytics, and CRM integrations
• A builder mindset—resourceful, resilient, and comfortable operating in ambiguity to drive results
• Passion for innovation, with a strong interest in AI and the evolving digital media landscape

Benefits

• An attractive salary and benefits package
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life