Sr. Manager, Digital Marketing

BMG is looking for a Sr. Manager, Digital Marketing to lead and execute digital strategy for a pop-led frontline roster with diversity across genres. The ideal candidate will have 5+ years in digital marketing, ideally in music, entertainment or media, and a strong performance mindset.

Requirements

• Lead digital marketing for a roster of frontline artists.
• Build the audience thinking and campaign architecture that connects a release to a measurable outcome.
• Translate artist briefs and commercial goals into digital plans we can run against.
• Plan content across TikTok, Instagram, YouTube, Meta, and emerging platforms.
• Shape cultural moments with intent.
• Understand fandoms and know how different audiences behave.
• Partner with creators and digital partners where they earn a place in the plan.
• Work with the insights team to read audience and performance data and turn it into decisions.
• Track the metrics that matter.
• Contribute to BMG's evolving measurement approach, including smart link attribution and correlation with streaming outcomes.

Benefits

• Flexible time off policy
• Comprehensive medical, dental, and vision coverage
• Dollar-for-dollar 401(k) match of up to 6% after your first year
• Commuter benefits program
• Fitness reimbursement program and wellness incentives
• Employee Assistance Program
• Development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements