CRM Marketing Manager

Betr is seeking a CRM Marketing Manager to provide hands-on experience in Braze to drive customer engagement, retention, and lifecycle marketing initiatives. The ideal candidate has experience in Real Money Gaming / iGaming and understands how to balance data, creativity, and technical execution.

Requirements

• 2–5 years of CRM / lifecycle marketing experience
• Hands-on experience with Braze (strongly preferred) or similar CRM platforms
• Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Familiarity with player incentives, promotions, and bonus structures
• Experience with experimentation and A/B testing
• Data-driven mindset with comfort analyzing performance metrics
• Ability to balance technical execution with marketing and brand considerations

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance