App Search Optimization (ASO)
BID OperationsKuala Lumpur, Kuala Lumpur, Malaysia
Posted December 18, 2025
Full Time
About the Company
BID Operations is passionate about supporting clients in their journey towards success by handling essential aspects of business operations, allowing them to focus on strategic growth and innovation.
Job Description
BID Operations is looking for an App Search Optimization (ASO) expert to drive growth across multiple global markets by leading keyword research, metadata optimization, and experimentation.
Requirements
- Conduct in-depth keyword research across key markets
- Optimize metadata including titles, subtitles, keywords, and descriptions
- Plan and execute metadata-focused A/B tests
- Improve app visibility, rankings, conversion rates, and organic installs
- Monitor competitor listings, keyword strategies, and category ranking trends
- Deliver monthly ASO performance reports with insights and action plans
- Manage localized metadata for EN-IN, EN-EU, ZH, TH, and other markets
- Ensure keyword relevance and alignment with local search intent
- Work closely with the SEO/SEM team to align overall acquisition strategy
- Analyze impressions, listing views, conversion rates, and install trends
- Identify growth opportunities and diagnose performance issues
- Provide data-driven insights and optimization recommendations
- Coordinate metadata release timing with the Product Team
- Align keyword and messaging strategy with SEO/SEM teams
- Collaborate with Marketing/Content teams
Benefits
- Healthcare coverage (medical, dental, optical)
- Gym benefits
- Flexibility in smart casual dress code
