Big Health is seeking a Patient Engagement Manager contractor to optimize patient engagement with their digital therapeutics. The role involves analyzing data, designing and running experiments, and collaborating with cross-functional teams to improve engagement. The ideal candidate has 2-4 years of experience in engagement, lifecycle marketing, or growth and is analytically rigorous, empathetic toward users, and wants to work at the intersection of technology and evidence-based mental health care.
Requirements
- Analyze product usage data and engagement metrics to identify drop-off points, retention patterns, and opportunities for intervention across the patient journey — from activation through treatment completion.
- Own configuration and optimization of engagement journeys in Iterable — including push notifications, SMS, in-app messages, email, lifecycle messaging, re-engagement flows, and frequency capping.
- Design and run experiments to test engagement hypotheses: define success metrics, monitor results, analyze outcomes, and present actionable recommendations to product leadership.
- Conduct user research — interviews, survey analysis, and support channel review — to understand where and why patients disengage from treatment.
- Build and maintain analytics dashboards in PostHog to track activation, session completion, diary adherence, re-engagement rates, and other engagement metrics.
- Synthesize qualitative and quantitative engagement insights into clear recommendations that the product and clinical teams can act on.
- Collaborate with design and clinical teams to propose UX and messaging improvements that address identified engagement gaps.
- Leverage AI tools (e.g., Claude, ChatGPT) to accelerate research synthesis, experiment analysis, and engagement copy iteration.
Benefits
- Hourly rate range: $60 - $80
- Equal opportunity employer