Senior Content Strategist (Freelancer)

We're looking for a Senior Content Strategist (Freelance) with experience developing innovative content plans that meet client objectives and offer new, unexpected ways to succeed in the creator-led space.

Requirements

• Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn't heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Set clear direction for casting - what type and size of creator is required to do the job and why
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase
• Write a clear and compelling messaging hierarchy
• Work closely with the creative team on concept development
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling
• Present confidently to clients
• Conduct content audits, social listening, brand positioning and wider social media management recommendations

Benefits

• Competitive benefits