Social Producer - Saudi Arabia

Ready to lead the way in driving viral success? We’re seeking a hyper-creative and strategic social media expert to join our team and lead the local strategy in Saudi Arabia for a global beverage brand.

Requirements

• Create and oversee brand new channels on Instagram and TikTok for the brand for Saudi Arabia
• Lead the end-to-end creative and production of weekly social creator content for the brand by developing the tone of voice and vision, in collaboration with the global creative team
• Produce assets for brand channels in line with the developed TOV and vision alongside the creators
• Manage and inspire a team of 3-5 creators, guiding them on trends, providing insights and brainstorming ideas aligned with cultural moments
• Local Producer to produce and edit 1-2 pieces of self-shot content per week, featuring their likeness
• Empower creators to push boundaries while making informed decisions to ensure content resonates with audiences and performs across social
• Maintain brand relevance, ensuring content aligns with global positioning while driving local relevance
• Oversee content quality, execution and delivery, ensuring all content is delivered on time, weekly
• Stay deeply attuned to local pop culture, incorporating cultural trends into creative content strategies
• Engage and grow social communities, interacting with followers and driving conversations to build loyalty
• Lead community strategies using social listening and trending topics to boost brand visibility and engagement
• Analyse content performance and provide fortnightly reports, using insights to improve creative outcomes
• Develop a comprehensive understanding of trends and platform best practices to inform monthly content strategy and drive engagement
• Knowledge of paid media strategy and liaise with external paid media agency
• Maintain clear and effective communication with internal and external stakeholders to manage expectations and approvals efficiently
• Refine content production processes to improve efficiency
• Ensure all content is approved by global/local brands and legal teams before going live

Benefits

• Considerate suite of competitive benefits