Lifecycle Marketing Specialist
BinanceNegros Occidental, Philippines
Posted October 23, 2025
Full Time
About the Company
Binance is the world's leading blockchain ecosystem and cryptocurrency infrastructure provider, offering a comprehensive suite of services including the largest digital asset exchange. With over 200 million users globally, Binance focuses on increasing financial freedom through a wide range of crypto products, education, data research, and investment solutions. Distinctive in its industry, Binance emphasizes user trust and innovation across various blockchain technologies.
Job Description
Binance is seeking a highly experienced Lifecycle Marketing Specialist to manage and oversee global lifecycle marketing campaigns. This role involves leading user retention and repeat purchase strategies, optimizing product onboarding, and collaborating with cross-functional teams. The ideal candidate will have a strong understanding of product and campaign operations and data-driven decision-making skills.
Requirements
- Proven track record of successful growth from zero to one or one to a thousand users
- Over 5 years of experience in the internet industry
- 3+ years in senior user growth roles within transaction-based sectors
- Experience leading growth projects/campaigns with systematic framework
- Strong data-driven thinking
- Bilingual English/Mandarin
Benefits
- Competitive salary
- Company benefits
- Work-from-home arrangement
