Birdie is reimagining care for older adults by building technology that powers home healthcare. As a Product Marketing Lead, you will own the positioning and messaging for Birdie and its products, lead the go-to-market strategy, and own the voice of the customer programme.
Requirements
- Own the positioning and messaging for Birdie and all its products and features
- Lead the go-to-market strategy for all Birdie products and strategic initiatives
- Own the voice of the customer programme, gathering and systemising insights across market, industry, competitors and adoption
- Lead a customer impact programme, ensuring value is clearly evidenced through case studies and metrics
- Run training and enablement programmes with Commercial teams
- Be a regular expert voice in Marketing communications
Benefits
- Competitive base salary
- Generous stock options
- Bi-annual performance cycles with individual compensation reviews
- Annual personal learning budget
- Time and space for growth
- Flexible working (hybrid)
- 33 days holiday (25 days + public holidays)
- Extra day off on birthday
- Company shutdown between Christmas and New Year
- 2 volunteering days each year
- Industry leading paid primary and secondary caregiver leave
- 5 paid days for fertility treatments
- Private health insurance
- Cycle to work scheme
- 4% employer pension contribution
- Wellbeing perks
- Radically transparent culture