Product Marketing Lead

Birdie is reimagining care for older adults by building technology that powers home healthcare. As a Product Marketing Lead, you will own the positioning and messaging for Birdie and its products, lead the go-to-market strategy, and own the voice of the customer programme.

Requirements

• Own the positioning and messaging for Birdie and all its products and features
• Lead the go-to-market strategy for all Birdie products and strategic initiatives
• Own the voice of the customer programme, gathering and systemising insights across market, industry, competitors and adoption
• Lead a customer impact programme, ensuring value is clearly evidenced through case studies and metrics
• Run training and enablement programmes with Commercial teams
• Be a regular expert voice in Marketing communications

Benefits

• Competitive base salary
• Generous stock options
• Bi-annual performance cycles with individual compensation reviews
• Annual personal learning budget
• Time and space for growth
• Flexible working (hybrid)
• 33 days holiday (25 days + public holidays)
• Extra day off on birthday
• Company shutdown between Christmas and New Year
• 2 volunteering days each year
• Industry leading paid primary and secondary caregiver leave
• 5 paid days for fertility treatments
• Private health insurance
• Cycle to work scheme
• 4% employer pension contribution
• Wellbeing perks
• Radically transparent culture