Aladdin Marketing, Search, Vice President

Aladdin Marketing, Search, Vice President: The Vice President, Search owns Aladdin’s global search growth strategy across SEO, GEO, Paid Search, and LLM‐driven discovery, with direct accountability for commercial impact.

Requirements

• Define and execute Aladdin’s integrated search strategy across SEO, GEO, Paid Search, and LLM‐driven discovery, aligned to global business and revenue priorities.
• Serve as Aladdin’s go-to expert for SEO, providing tactical implementations, technical recommendations, and strategic guidance.
• Establish Aladdin’s presence across AI‐powered and LLM‐native search surfaces, ensuring priority messages influence modern research and buying decisions.
• Set KPIs and measurement frameworks that link search performance to pipeline, customer acquisition, and revenue growth; optimize continuously for ROI.
• Conduct in-depth technical SEO audits using Conductor and related tools to identify issues related to crawlability, indexability, site speed, international language targeting and structured data.
• Partner with business, regional, and product marketing teams to ensure alignment and maximize impact.
• Stay at the forefront of AI-driven search trends, algorithm updates, and emerging technologies; represent BlackRock at industry events and with key partners.

Benefits

• Healthcare
• Leave benefits
• Retirement benefits