Aladdin Marketing, Search, Vice President: The Vice President, Search owns Aladdinâs global search growth strategy across SEO, GEO, Paid Search, and LLMâdriven discovery, with direct accountability for commercial impact.
Requirements
- Define and execute Aladdinâs integrated search strategy across SEO, GEO, Paid Search, and LLMâdriven discovery, aligned to global business and revenue priorities.
- Serve as Aladdinâs go-to expert for SEO, providing tactical implementations, technical recommendations, and strategic guidance.
- Establish Aladdinâs presence across AIâpowered and LLMânative search surfaces, ensuring priority messages influence modern research and buying decisions.
- Set KPIs and measurement frameworks that link search performance to pipeline, customer acquisition, and revenue growth; optimize continuously for ROI.
- Conduct in-depth technical SEO audits using Conductor and related tools to identify issues related to crawlability, indexability, site speed, international language targeting and structured data.
- Partner with business, regional, and product marketing teams to ensure alignment and maximize impact.
- Stay at the forefront of AI-driven search trends, algorithm updates, and emerging technologies; represent BlackRock at industry events and with key partners.
Benefits
- Healthcare
- Leave benefits
- Retirement benefits