Senior Demand Generation Manager
Bloomberg Industry GroupVirginia, United States
Posted February 20, 2026
Full Time
About the Company
Bloomberg Industry Group empowers professionals in government, law, tax, and accounting with the news, data, and analysis they need to take decisive action and make the most of every opportunity. Bloomberg Industry Group is an affiliate of Bloomberg L.P. For more information, visit bloombergindustry.com.
Job Description
The Senior Demand Generation Manager owns end-to-end demand generation strategy, designing data-driven, multi-channel campaigns to drive pipeline and bookings, optimize ROI, forecast performance, and partner with Sales to align leads and foster revenue growth.
Requirements
- Bachelor's degree in marketing or related field, or equivalent work experience
- 7-10 years of marketing, or related work experience
- Experience independently owning complex, multi-channel demand generation campaigns that drive measurable pipeline and revenue impact
- Experience leading segmentation analysis, targeting strategy, and campaign design to support new business and expansion growth
- Experience forecasting demand outcomes, owning KPI performance, and proactively optimizing programs based on data insights
- Experience serving as a strategic partner to Sales, influencing alignment on lead quality, funnel management, and growth priorities
Benefits
- Equal Opportunity