Vice President, Segment Marketing, Wealth Intermediaries
BNYNew York, New York, United States • Pittsburgh, Pennsylvania, United States
Posted November 18, 2025
81000 - 169000 USD year
Full Time
About the Company
BNY is a leading global financial services company at the heart of the global financial system.
Job Description
BNY is seeking a Vice President, Client Segment Marketing, Wealth Intermediaries to join their Global Client Marketing team. The role is located in New York NY and Pittsburgh PA. The ideal candidate will have 5-10 years of B2B marketing experience, preferably in financial services or a related industry.
Requirements
- Develop a deep understanding of the assigned client segment(s), including their needs, pain points, and decision-making behaviors.
- Create and execute segment-specific go-to-market strategies aligned with business goals and revenue targets.
- Partner with Platform, Communications, and Commercial teams to ensure consistent messaging and alignment with business priorities.
- Design and execute multi-channel marketing campaigns, including digital, events, email, and account-based marketing (ABM).
Benefits
- Competitive compensation package
- Discretionary bonuses
- Short and long-term incentive packages
- Company-sponsored benefit programs