eCommerce Marketing Specialist
Bob Barker CompanyFuquay-Varina, North Carolina, United States
Posted February 4, 2026
Full Time
About the Company
Bob Barker Company is an Equal Opportunity Employer committed to creating a welcoming environment for all team members.
Job Description
Design and optimize customer-centric digital journeys to increase conversions, simplify the buying process, and reinforce Bob Barker Company's brand leadership online.
Requirements
- Develop and maintain an annual customer journey map
- Increase eCommerce conversion rate by 15% year-over-year
- Lead brand alignment across all web touchpoints
- Produce quarterly digital performance reports
- Support marketing automation
- Stay current on eCommerce trends and best practices
- Analyze and interpret performance data
- Collaborate with marketing, IT, and sales teams
- Manage A/B testing and personalization efforts
- Maintain and document optimization efforts
Benefits
- 401k Matching
- Retirement Plan
- Generous Paid Time Off
- Tuition Reimbursement
