Marketing Lead

Boost is building the onchain incentives layer for crypto applications. We help teams design and run incentive programs that reward real onchain actions and drive sustainable revenue, not vanity metrics. This role comes with a large amount of ownership over our brand, growth engine, and the experiments we run across Boost and RabbitHole.

Requirements

• Own marketing strategy and execution – positioning, messaging, channels, campaigns, and measurement.
• Run multiple campaigns in parallel – product launches, ecosystem partnerships, ambassador initiatives, and creator collaborations.
• Design and scale an ambassador / creator program that reliably drives usage of Boost-powered quests and incentives.
• Navigate and test new channels – Farcaster, quest platforms, mini-apps, onchain communities, events, and emerging surfaces.
• Turn product into stories – translate complex onchain concepts into clear narratives, content, and campaigns for teams and users.
• Experiment with “crazy ideas” – creative stunts and incentive experiments that feel native to crypto culture, then codify what works into playbooks.
• Partner with product, BD, and founders to feed campaign insights back into roadmap, positioning, and ecosystem strategy.