Vice President of Brand Management
Botanic TonicsUnited States
Posted February 13, 2026
Full Time
About the Company
Botanic Tonics specializes in natural botanicals, particularly kava, which they use to create products that enhance energy, focus, and social interaction. The company's core business is delivering these unique botanical solutions for a more vibrant and engaged lifestyle.
Job Description
Botanic Tonics is redefining the functional beverage space by creating bold, culturally relevant brands that win where discovery and impulse matter most—the convenience channel. The Senior Director of Brand will serve as the steward and amplifier of the Botanic Tonics brand portfolio, with primary ownership of brand strategy, storytelling, and demand creation.
Requirements
- 10+ years of progressive brand or marketing leadership experience, ideally within CPG, beverages, or functional/wellness categories.
- MBA from top university highly preferred
- Proven success building brands through content, paid media, social, and experiential marketing.
- Direct experience marketing into or alongside the c-store / convenience channel strongly preferred.
- Demonstrated success leading new product launches in high-growth environments.
- Strong understanding of consumer behavior, cultural trends, and performance marketing.
- Experience partnering closely with Sales, Trade Marketing, and Innovation.
- Entrepreneurial mindset—comfortable with ambiguity, speed, and hands-on execution.
- Passion for building brands that challenge convention and create cultural relevance.
Benefits
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
