Digital Marketing Specialist

As a Digital Marketing Specialist, develop, execute and/or evaluate various digital projects that align with overall business objectives and strategies. Develop and maintain overall project timelines and associated budgets, and consistently monitor overall performance and user experience across all digital channels/platforms.

Requirements

• Bachelor's Degree in Marketing or related field, or equivalent education and experience
• Minimum of three years of relevant experience, including some experience in sales and/or marketing
• Experience with Content Management Systems and familiarity with Marketing Software Automation tools, such as HubSpot, preferred
• Proficient in Search Engine Optimization (SEO) best practices
• Developed understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience within durable goods and retail sales channels
• Acute attention to detail
• Organized with ability to handle multiple projects with limited supervision
• Well-developed ability to communicate and collaborate cross-functionally