Coordinate marketing, merchandising, and startup/close down activities for communities, generating increased traffic and coordinating advertising, model home decorating, and signage/display. Liaise with division offices to provide marketing development and support.
Requirements
- Generate increased traffic to communities
- Coordinate department advertising needs
- Organize model home and trailer activities
- Maintain website
- Coordinate sales/marketing events
- Prepare advertisement layouts and marketing materials
- Creates and establishes strategic marketing plans
- Plans and oversees execution of promotional activities
- Manages development, production, and distribution of promotional and collateral materials
- Analyzes marketing programs and adjusts strategy and tactics
- Provides web site management, tracking on line leads, and monitoring conversion
- Manages model decorating processes and maintains furniture inventory
- Creates and maintains master electronic file of current collateral and display images
- Responsible for timely coordination of new community preparations
- Reviews and ensures accuracy of all marketing material prior to public release
- Sets-up and maintains photo library of finished homes and models
- Assists General Sales Managers with selections of all Market/Model homes
- Maintains current signage for communities
- Assists sales and marketing team with determination of targeted consumer groups
- Processes department marketing supplies and promotional materials
- Processes department invoices
Benefits
- Paid Time Off
- 401k Matching
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance