Senior Brand Manager, Tequila Herradura

Senior Brand Manager for Tequila Herradura to lead the development and execution of long-term brand strategies and annual plans, ensuring alignment with overall business and portfolio objectives.

Requirements

• B.A. plus 8-10 years marketing experience in a consumer goods environment
• Spirits / Beverage Alcohol industry experience, with strong understanding of U.S. market dynamics and demonstrated knowledge of on-and off-premise channels
• Proven experience developing, executing, and managing integrated brand plans
• Strong agency management experience across creative, advertising, and media partners
• Ability to build influential relationships with distributors, senior leaders, and cross-functional stakeholders
• Strong analytical capability with a track record of turning insights into action
• Compelling storyteller with excellent written and verbal communication skills
• Results-driven leader with demonstrated financial and brand growth success
• Experience building and leading high-performing teams
• Willingness to travel 15-25% of time, including occasional weekends