Brunswick Group is seeking a Director to join our Insight team, focused on evaluating the effectiveness of integrated communications campaigns and communications activity. The role will play a central part in how Brunswick defines, measures, and learns from communications activity performance, combining campaign data, primary research, and strategic judgment to inform client decision-making.
Requirements
- Lead the evaluation of integrated communications campaigns, from defining objectives and success measures through post-campaign learning
- Establish measurement frameworks that align campaign activity with delivering companies’ strategic and reputational goals
- Work closely with Creative, Digital and wider Communications colleagues to align evaluation with campaign strategy, messaging, audience targeting, and paid media objectives
- Design and conduct primary research (quantitative or qualitative work) to assess awareness, understanding, credibility, and message impact
- Design and conduct media and social media analysis to assess engagement, message penetration and differentiation
- Integrate research findings across bespoke and wider data sources to provide a coherent view of campaign effectiveness
- Use AI tools and LLM-based techniques to analyze large-scale data, while applying appropriate governance and quality controls
- Present metrics and frameworks in a visually and easily consumable format
- Translate complex, mixed-method evidence into clear, actionable insight and strategic recommendations
- Develop benchmarks and context to help clients understand performance over time and across campaigns
- Support new business development by shaping proposals and articulating Brunswick’s approach to campaign evaluation
- Mentor and develop junior colleagues, providing coaching on research design, analytical rigor, and insight storytelling
- Collaborate with Insight colleagues globally to share methodologies, tools, and best practices
Benefits
- Medical, Dental, and Vision insurance
- Disability insurance
- Employee assistance program
- Flexible spending account
- Health savings account
- Life insurance
- Commuter Benefits
- Generous Paid Time Off: 25 vacation days and 10 days sick leave, as well as 11 paid company holidays
- Firm-sponsored 401(k) Plan with 3% automatic company contribution of base and bonus with an additional 1.5% profit share– immediate vesting
- Career training and development opportunities
- Employee discounts
